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Innovation and Creativity - Insights Senior Level at Chartered Institute Of Marketing

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Course details

How long is the course?
2 days

Attendance pattern
Short Courses

Course qualification
No qualification or certificate

When does the course begin?
To Be Confirmed

Course info
Learners will learn how to create insights-as-provocations and in so doing understand and apply 'Disruption Theory. Furthermore, they will explore how the marketing world sees, defines and values insights. It is important for marketers to go beyond 'admiring the problem and offer pragmatic ways of identifying and implementing 'insightment. Finally, they will mine and uncover new business insights using a variety of exercises and techniques.

How much will it cost?
To be confirmed

Where is the course held? (view on a map)
Chartered Institute Of Marketing
Moor Hall
Cookham
Maidenhead
Berkshire
SL6 9QH

Venue details
Accommodation facility is available on the site.

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